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[Sep. 5th, 2004|11:05 am]
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 we fought fashion and lost: world 1989 - 2005

'The Empire Strikes Back', New Zealand Fashion Week 2002

27 August - 7 November 2004

We fought fashion — and lost presents a selection of fabulous and quirky, creative yet sometimes bizarre garments from the undisputed leaders of avant garde fashion in New Zealand — WORLD.

WORLD have come a long way since that moment in 1989 in an Auckland bus stop, when Francis Hooper and Denise L’Estrange-Corbet decided to change their dull and uninspired lives, and start their own business.

A few months later, the first WORLD store opened on Auckland’s High Street. The store, selling Denise and Francis’ handmade hats and jewellery, quickly emerged as the store to shop in a city previously lacking in design direction.

Now, fifteen years on and many awards and ground-breaking fashion shows later, WORLD is without doubt one of the premier houses in the history of New Zealand fashion.

Timed to coincide with the Air New Zealand Fashion Week 2004, We fought fashion — and lost has some of WORLD’s most imaginative and flamboyant designs on display as well as presenting an intimate history of the WORLD silhouette.

From dresses made entirely of feather or folded paper to the “Jesus was a Samoan woman” outfit, from tapa pork pie hats to Sanderson fabric suits, We fought fashion — and lost is a tribute to New Zealand creativity and fashion flair.

The exhibition is curated for Auckland Museum by senior lecturer at Elam School of Fine Arts, Peter Shand.

On display in the Decorative Arts Gallery West and other locations throughout the Museum from 27 August until 7 November 2004.

A fabulous programme of gallery talks, lectures, children's activities and more have been organised to complement our two fashion exhibitions. Click here for further details.